i-D: Rottingdean Bazaar and Matty Bovan’s LFW closing party

The way Rottingdean Bazaar describe their party, however, it is not simply a case of replacing celebrities with fakes, but actually creating an altogether different experience – where even the least-famous guests are more real than the ‘stars’, and people still want pictures of themselves with pieces of cardboard. To add to the disorientation, flesh-and-blood guests were provided with Matty Bovan masks to wear. “It’s one part clone, one part joke shop, one part Matty Bovan family. It was hilarious to see people in them,” Matty says. “We thought about doing our faces too,” Rottingdean Bazaar add, “but realised we look quite boring, especially without eyes.”

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